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IAM: Empowering Indian Ad Film Makers

Join a vibrant community of creative visionaries and industry leaders at IAM, where we empower you to innovate, collaborate, and transform the future of ad filmmaking in India.

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Who IAM?

The Indian Adfilm Makers Association (IAM) is a collective of passionate professionals shaping the future of ad filmmaking in India. We unite directors, producers, cinematographers, writers, and creative minds to foster innovation, collaboration, and industry excellence. IAM serves as a platform for networking, knowledge sharing, and advocacy, empowering members to thrive in the ever-evolving world of advertising and visual storytelling.

Why IAM?

Our Purpose

Our Vision

Our Vision

To unite and empower our community through collaboration, innovation, and shared values.

Our Mission

Our Mission

To foster growth, support initiatives, and create opportunities that enhance the well-being and success of our members.

Our Motto

Our Motto

"Together, We Thrive." A commitment to unity, growth, and shared success.

Our Services

Our Initiative

IAM THE FUTURE: Inspiring Creativity

IAM THE FUTURE: Inspiring Creativity

The Indian Adfilm Makers (IAM) Association is dedicated to the continuous professional growth of its members through expert talks and workshops led by industry leaders. These sessions cover key aspects of ad filmmaking, including creative direction, technological advancements, and industry best practices. Notable speakers have included Vinil Mathew, Ravi Varman, Sabu Cyril, Suresh Eriyat, Prakash Varma, Subod Poddar, Ravi K Chandran, Prathap Suthan, V.A. Shrikumar, and Shelton Pinheiro. By facilitating knowledge sharing and skill enhancement, IAM empowers its members to stay ahead in the ever-evolving world of ad filmmaking.

IAM RESPONSIBLE: Advertising with Purpose

IAM RESPONSIBLE: Advertising with Purpose

IAM Responsible is an initiative by the Indian Adfilm Makers (IAM) Association that promotes ethical advertising, responsible branding, and social impact. Through expert talks, industry leaders share insights on using media for positive change. Past sessions include Parasya Sancharam with Santhosh George Kulangara on storytelling in media, Responsible Tourism with Shri. Muhammad Riyas on sustainable tourism, and Responsible Branding with Kochouseph Chittilappilly and Navas Meeran on corporate responsibility. IAM continues to champion responsible storytelling and ethical brand practices.

IAM WORKSHOPS: Mastering the Craft

IAM WORKSHOPS: Mastering the Craft

IAM conducts immersive hands-on workshops designed to equip members with essential industry skills and techniques. These workshops provide practical training in various aspects of ad filmmaking, ensuring participants gain real-world expertise from seasoned professionals. One such notable workshop, "ACTORS PREPARES: Workshop on Directing Actors & Methods of Screen Acting," was led by Devendranath, a renowned performance researcher and acting coach, in collaboration with NEO Film School. IAM’s workshops continue to offer invaluable learning experiences, fostering growth and elevating industry standards for aspiring and established professionals alike.

IAM OPENUP: Industry Conversations

IAM OPENUP: Industry Conversations

IAM OpenUp is a member-driven initiative, designed as an open forum for discussions on industry-relevant topics. Members select key subjects, share insights, and engage in interactive discussions, fostering collaboration and idea exchange. Launched in partnership with Startup Mission, the first OpenUp Meet was held on February 1, 2024, inaugurated by Tom Thomas, COO, Startup Mission. The second edition took place on November 14, 2024, at the same venue. With its engaging discussions and valuable insights, IAM OpenUp has become a recurring event, strengthening the industry’s knowledge-sharing ecosystem.

IAM RESPONSIBLE AWARDS: Honoring Social Impact

IAM RESPONSIBLE AWARDS: Honoring Social Impact

As part of the IAM Responsible initiative, the IAM Responsible Awards recognize organizations and individuals dedicated to societal welfare. The 2023 awardees were:AMMA (Association of Malayalam Movie Artists) – Honored for its social initiatives benefiting members and society.FEFKA (Film Employees Federation of Kerala) – Recognized for its continuous welfare programs.KFPA (Kerala Film Producers Association) – Acknowledged for its contributions to the industry. These awards celebrate those making a meaningful impact on society through their efforts.

Our Industry Resources

Choose From The Best

Connect with top models, preferred partners, and aspiring technicians in the industry. Explore their profiles and find the right talent for your next project.

Model Bank

Model Bank

Explore a diverse range of professional models suited for ad films, fashion shoots, and brand endorsements.

Preferred Partners

Collaborate with trusted industry experts, including production houses, agencies, and service providers.

Aspiring Technicians

Connect with talented newcomers eager to bring fresh creativity and technical expertise to the industry.

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Join IAM

Become an IAMian

Join the Indian Adfilm Makers (IAM) Association and be part of a thriving community that shapes the future of ad filmmaking. As an IAMian, you gain access to a network of industry professionals, exclusive events, expert talks, hands-on workshops, and invaluable opportunities for collaboration. Whether you're a model, aspiring technician, or a preferred partner, IAM provides a platform to showcase your talents, connect with like-minded individuals, and grow in the dynamic world of advertising.

IAM Member Perks & Benefits

5 Total Benefits
Network Opportunities logo

Network Opportunities

Professional  Development logo

Professional Development

Priority Access to Events logo

Priority Access to Events

Career Growth Resources logo

Career Growth Resources

Profile Visibility logo

Profile Visibility

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What People Say about IAM

Hear from our members about how IAM has transformed their careers and creative journeys.

Sijoy Varghese

As President of I AM, I've witnessed firsthand the transformative power of collaboration within our community. Together elevate the standards of our industry.

Sijoy Varghese

President, I AM

Arunraj Kartha

I am passionate about fostering a vibrant community where creativity thrives. Our network opens up avenues for collaboration and mentorship.

Arunraj Kartha

General Secretary, I AM

R.V. Vasudevan

As Treasurer of Indian Adfilmmakers, I have the privilege of supporting a dynamic platform that empowers creatives in the advertising industry.

R.V. Vasudevan

Treasurer, I AM

Jabbar Kallarackal

As an Ex Officio Member of Indian Adfilmmakers (I AM), I’m proud to be part of a community that champions creativity and collaboration.

Jabbar Kallarackal

Ex Officio Member, I AM

Say Hi to IAM Email

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